Bartender’s
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Bartender’s bar counter with a black upholstered front panel — the surface a client’s branding goes on

A bar designed to work for your brand

We create drinks and a bar environment as part of a product launch, conference stand, client event or brand activation. Not a separate supplier inside the event, but part of the campaign.

01Branded Bar

The goal here is not just to hand out a drink

A branded bar has to draw attention, carry the brand’s visual language and give a guest a reason to stop, try the product, photograph it or start a conversation. So the configuration starts not with a menu but with the job of the campaign: what the bar has to do for your event.

White upholstered Bartender’s bar counter in a bright room — the same counter in a different finish

Branding does not have to be total. Sometimes one well-made touchpoint, say a menu set in the brand book and a signature serve in the brand colour, looks stronger than a full wrap. We keep the hospitality experience intact: the brand supports the service rather than getting between the guest and a quick, clear drink. What can be adapted

For whom

  • marketing teams and event agencies
  • product launches
  • conference and exhibition stands
  • client events and PR activations

02Branded Bar

What can be adapted

The degree of customisation is set by the task, the lead time and what is technically feasible. We start from a brief, not a list of options.

  1. Option 1

    Counter and area

    The look of the counter: a swappable front panel or another covering, where the chosen counter allows it without damaging the equipment. Signage, a backdrop, the layout of the area.

  2. Option 2

    Menu and drinks

    A signature serve, cocktail names tied to the campaign, colour and garnish where they can be achieved with food ingredients without hurting the taste. The brand’s own product in a recipe after a test. An alcohol-free option or a fully alcohol-free activation.

  3. Option 3

    Printed menu and media

    A menu set in the brand book, a QR code to useful content, signage at the bar. The clearest and most controllable brand carriers.

  4. Option 4

    Mechanics

    A welcome mechanic, a sampling point, a VIP version with a different menu, a signature drink launched in sync with the reveal on stage.

03What's included

What is included

The base bar service plus the agreed brand elements. What exactly is produced, and by whom, is fixed in the project.

  • Design around the task

    We take the brief apart: activation goals, audience, venue, deadlines, mandatory elements.

  • Counter and equipment

    Our modular counter with the agreed styling, glassware, ice, tools. See the counters

  • Signature menu

    Drinks tied to the brand through taste, colour, name and presentation, without slowing the service.

  • A team that knows the product

    Staff know the key details of the product, the menu and the activation scenario.

  • Check before opening

    Beyond the set-up we check the brand elements: spelling, placement, match to the approved layout.

  • Take-down

    We dismantle the bar and the agreed brand elements; what returns to you, goes into storage or is disposed of is decided in advance.

Agreed separately

  • production of physical carriers: panels, printed glassware, outfits, toppers. Technique, lead time and minimum run depend on the producer
  • the brand’s product in a recipe: after a technical test
  • a bartender show with a branded finale
  • a welcome bar and a glass pyramid
  • photo mirror, DJ and equipment hire from partners

04Branded Bar

How it looks

Counters from our fleet as the base for styling, team outfits and glassware. Real brand projects will be shown once clients give permission.

Counters as a brand surface

The white and black modular counters: the front panel can carry the brand where the structure allows it to be fitted without damaging the equipment.

  • Black tufted modular bar counter in a dark interior, with glassware and flowers on topblack tufted box
  • White tufted modular bar counter in a bright panelled room, with floral arrangements and glassware around itwhite tufted box

Team outfits

Classic black, or a white shirt with black trousers. A branded apron or accessory is discussed per project.

  • Uniform option: white shirt with black trousers or skirt (concept illustration)white shirt blackConcept illustrations; team photographs to follow.
  • Uniform option: all-black shirt with black trousers or shorts (concept illustration)all black formalConcept illustrations; team photographs to follow.

Glassware

Coupe, highball and rocks from our set. Printed glassware is possible with enough lead time and a suitable run.

  • Cut-crystal highball glass highball cut crystal
  • Coupe cocktail glass coupe
  • Cut-crystal rocks (old fashioned) glass rocks cut crystal

05How much does it cost

How much a branded bar costs

A project like this almost always needs an individual quote. The cost is the bar service itself plus production or customisation: the more physical production, the earlier the final brief is needed.

What affects the price:

  1. Bar service Guests, hours, team, counter, glassware, ice, drinks.
  2. Scope of branding What exactly is adapted: from the menu and signature serve to the counter styling and carriers.
  3. Production Physical elements, their technique, run size and the producer’s lead times.
  4. Venue and logistics City, stand or hall, set-up, storage and return of elements.
  5. Mechanics and extras Sampling, a VIP area, welcome, a show, an alcohol-free line.

The exact price is fixed in your personal quote after the brief. The date is secured once the deposit invoice is paid.

Project examples

  • Compact format

    10 guests · 2 h · Branded bar, base format

    from 190 €

    • Bartender and counter
    • Glassware and ice
    • Base-menu cocktails
    • ~15–30 cocktails over the event

    This is an estimate

  • Medium format

    25 guests · 4 h · Branded bar, base format

    from 450 €

    • Bartenders and modular counter
    • Glassware and ice
    • Base-menu cocktails
    • Set-up and teardown
    • ~75–150 cocktails over the event

    This is an estimate

  • Large format (with drinks)

    50 guests · 4 h · Branded bar, base format

    from 835 €

    • Team with several bartenders
    • Modular counter
    • Glassware and ice at scale
    • Base-menu cocktails
    • Set-up and teardown
    • ~150–300 cocktails over the event

    This is an estimate

  • Large format (client's own ingredients)

    50 guests · 4 h · Branded bar, base format

    from 360 €

    • Team with several bartenders
    • Counter provided by the client
    • Glassware and ice at scale
    • Site set-up — provided by the client
    • Ingredients are yours — we prepare and serve

    This is an estimate

06Estimated price

Estimate the bar part

The calculator helps estimate the base bar service from guests, time and venue. Branding and production depend on scope and are quoted individually after the brief.

Estimate in 1–2 minutes

This is an estimate · Final price will be confirmed by our project manager

07How it works

How a project runs

  1. Brief

    Activation goals, audience, venue, deadlines, brand guide, vector logo and the list of mandatory elements.

  2. Concept and quote

    We propose the bar configuration, signature menu and brand carriers; for visually important elements we agree a mock-up or a reference.

  3. Confirmation and production

    The paid deposit invoice secures the date. We start production of the agreed elements and test recipes with the brand’s product.

  4. Event

    Set-up, a check of the brand elements against the layout, a team that knows the product, take-down and return of the carriers.

08FAQ

Frequently asked questions about the branded bar

What exactly can be branded?

The counter’s front panel, the menu, signage, drink names, garnish, outfits and other surfaces. The final list depends on technical feasibility and is confirmed per project.

Can a cocktail be made in the brand colours?

Yes, if the colour can be achieved with food ingredients without hurting taste and stability, and the agreed concept allows it.

Can the activation be fully alcohol-free?

Yes. A branded bar can be alcoholic, fully alcohol-free or mixed.

Do you produce all the brand decor yourselves?

The production scope is set by the project. We do not promise specific techniques up front: every production option is confirmed with the producer, its lead time and its cost.

Can the brand’s product go into a recipe?

Yes, if the product is meant to be consumed and works well in the recipe. We test it before the event.

Can the bar be a sampling point?

Yes. The bar can become a controlled tasting point where the product and the event’s rules allow it.

Can we work through an event agency?

Yes. With an agency it works best on a single technical brief with one coordinator on each side.

What do you need from our designer?

A vector logo (SVG, PDF or AI), the brand guide, colours, approved copy and usage restrictions. Production may need separate files for a specific carrier.

How early should we start?

The more physical production, the earlier the final brief is needed. Lead times and minimum runs depend on the producer, so we state them in the quote.

How do we keep the bar from becoming an advertising stand?

Keep the hospitality experience intact: the brand supports the service rather than getting between the guest and a quick, clear drink. Sometimes one well-made touchpoint beats a full wrap.

Why might the actual price differ from the reference figure shown?

The reference figure doesn't include possible discounts. A manager may apply an additional discount — for example during the low season, for repeat clients, agencies, or very large orders.

09Get a quote

Tell us about the campaign

Describe the event, the audience and what the bar has to do for the brand. Leave an e-mail and a phone number so a manager can reach you quickly. You will get a concept and a quote with the bar part and production shown separately.

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Tell us about the campaign and we will propose a bar that works for it.

Discuss a project